Font History? or something like that.

THE (MOSTLY) TRUE STORY OF HELVETICA AND THE NEW YORK CITY SUBWAY

"Helvetica is the official typeface of the MTA today, but it was not the typeface specified by Unimark International when it created a new signage system at the end of the 1960s. Why was Helvetica not chosen originally? What was chosen in its place? Why is Helvetica used now, and when did the changeover occur? To answer those questions this essay explores several important histories: of the New York City subway system, transportation signage in the 1960s, Unimark International and, of course, Helvetica."

By the way this story and many more in this blog come via the fantastic Swiss Miss

No Porn, Just Books and Zines

"There isn’t a daily paper or a gossip magazine in sight, and almost no one looks up when a curious commuter asks, “What is this place?”
"This place is the Newsstand, a pop-up shop that has transformed an ordinary subway space into a store for independently published magazines, books, comics and zines."

Via The NY TIMES